News Summary

• A new report says companies that track where customers come from significantly outperform those that do not.
• Mobile apps and social media are drawing future investment because they extend a business beyond its physical footprint.
• While mobile sales channels are widely used, physical locations still account for a substantial share of revenue.
• Most SMBs operate with a hybrid model, combining digital and in-person experiences.
• Overall, 61% of SMBs fall into the hybrid category, while digital channels generate 57% of average sales compared with 41% from physical channels.