Future of TV Briefing FreeWheel adds showlevel reporting to tackle streamings transparency problem

Image for article Future of TV Briefing FreeWheel adds showlevel reporting to tackle streamings transparency problem
News Source : Digiday

News Summary

  • Comcast-owned ad tech firm FreeWheel is rolling out show-level reporting for advertisers using its ad buying platform Buyer Cloud.
  • A+E Global Media, Fuse, NBCUniversal, Paramount, Spectrum Reach, Warner Bros.
  • Discovery and Xumo have signed on so far.
  • The level of granularity provided via FreeWheel’s show- level reporting will be up to the publishers, said Jon Mansell, vp and u.s. head of demand at FreeWheel.
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.

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