Peppa Pig Causes AI Stink Concern As Beloved Hasbro Series Asks Child Actors To Sign Over Their Voices To Artificial Intelligence

Image for article Peppa Pig Causes AI Stink Concern As Beloved Hasbro Series Asks Child Actors To Sign Over Their Voices To Artificial Intelligence
News Source : Deadline

News Summary

  • Hasbro is asking child actors on the animated series to sign over their voices to artificial intelligence under new contract terms.
  • Industry sources said AI clauses are now frequently appearing in kids’ contracts on TV and film projects.
  • Hasbro’s embrace of the terms on Peppa Pig has become a lightning rod for concern.
  • Nearly 1,000 people have signed an open letter (copied in full below), organized by the Agents of Young Performers Association (AYPA) Hasbro told Deadline that it was committed to protecting child performers, adding that it wished to approach discussions about artificial intelligence responsibly and transparently.
EXCLUSIVE Peppa Pig is famed for her love of jumping in muddy puddles, but the company behind the hit childrens TV series has created a different kind of splash with its approach to AI.

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