WTF is containerization?
News Source : Digiday
News Summary
- The exchange is where the impression is born and the auction is decided.
- Moving the logic there to where the action already is means less time in transit and less signal lost along the way.
- “This has the potential to fundamentally shift the conversation away from the consolidation of supply and demand partners to a much more nuanced world,” said Joel Meyer, CTO at OpenX.
This article is a WTF explainer, in which we break down media and marketings most confusing terms. More from the series Containerization is suddenly everywhere in ad tech conversations.
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