News Summary

• Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of viewing.
• Streaming now makes up 47.6% of monthly TV consumption, more than double that of broadcast viewership.
• The future of TV isn’t traditional vs. CTV.
• Rather, it’s a partnership of two sides.
• Fox and Roku could become the blueprint example of traditional TV and CTV working in unison, if all goes well.