Media Buying Briefing How Sport Beach became a big Cannes Lions destination and a business

Image for article Media Buying Briefing How Sport Beach became a big Cannes Lions destination and a business
News Source : Digiday

News Summary

  • Sport Beach kicked off as Stagwell’s beachside activation at the 2023 Cannes Lions festival.
  • It has since grown into a standalone business unit in the challenger holding company.
  • In successive years, the Beach has added basketball and pickleball courts, played golf, hockey and added clubs for running and swimming.
  • And all of this has been quite the draw for attendees, like last year when track and field star Noah Lyles (who Sidhu reminded is the fastest man on the planet) played hoops with Pepsi CMO Mark Kirkham.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series It all started with a single slide.

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