News Summary

• Bose has formed a new record label called Bose Studios.
• CMO Jim Mollica said the move is part of a move away from “campaign-driven marketing” Bose is primarily known for making consumer-grade audio gear that tries to put on airs.
• It seems just as likely that Bose Records will eventually find itself listed alongside Starbucks’ Hear Music, Scion A/V, W Records (W Hotels), Green Label Records (Mountain Dew), or TAG Records (Procter & Gamble)