News Summary

• Apple-CEO Tim Cook officially confirmed last week that a price increase due to the DRAM crisis would be “unavoidable” However, the CEO did not comment on exactly when or by how much prices would rise.
• While this price increase is expected to affect the iPhone, iPad, and Mac, it remains unclear whether every single product will become more expensive.
• Analysts expect that even the most affordable iPhone 18 Pro could cost $1,399, Apple is reportedly not planning to wait until the launch of the next iPhone generation to raise prices.