Exclusive How college photosharing app Swsh became an AIpowered fan data business backed by Scooter Braun
News Source : Fortune
News Summary
- Alexandra Debow was building a photo-sharing app for sorority girls when she accidentally stumbled into a $200 billion industry’s biggest blind spot.
- The 24-year-old Thiel Fellow is the founder and CEO of Swsh.
- The $5.9 billion fan engagement platform market alone is projected to reach 25.4 billion by 2034.
- Swsh routes fan-captured photos and videos into AI-parsed media libraries that can identify sponsor logos in crowd shots, merchandise people were wearing, even demographic patterns by time of night.
Alexandra Debow was building a photosharing app for sorority girls when she accidentally stumbled into a $200 billion industrys biggest blind spot.
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