Exclusive How college photosharing app Swsh became an AIpowered fan data business backed by Scooter Braun

Image for article Exclusive How college photosharing app Swsh became an AIpowered fan data business backed by Scooter Braun
News Source : Fortune

News Summary

  • Alexandra Debow was building a photo-sharing app for sorority girls when she accidentally stumbled into a $200 billion industry’s biggest blind spot.
  • The 24-year-old Thiel Fellow is the founder and CEO of Swsh.
  • The $5.9 billion fan engagement platform market alone is projected to reach 25.4 billion by 2034.
  • Swsh routes fan-captured photos and videos into AI-parsed media libraries that can identify sponsor logos in crowd shots, merchandise people were wearing, even demographic patterns by time of night.
Alexandra Debow was building a photosharing app for sorority girls when she accidentally stumbled into a $200 billion industrys biggest blind spot.

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