News Summary

• creator Tana Mongeau shared a video from AI voice generation company, Miso Labs.
• The video boasted Miso One was “the most emotive voice model in the world,” and featured one AI character that Mongeou felt appeared to be modeled off of her.
• Miso is a vivid example of a broader shift: generative AI tools can now mimic a creator’s look and sound from just a few seconds of content scraped from the internet.
• That puts creators and brands in a bind: either embrace AI and try to control them, or risk having lookalikes siphon off attention, deals, and reputation with few clear legal protections.