Meet Nice Groceries, the creatives shaking up the production agency model with the slow craft of analogue film
News Source : Itsnicethat.com
News Summary
- California-based creative production agency Nice Groceries turns one this month.
- The team have headed up some incredible campaign work for brands like Patagonia and Salomon.
- The agency’s independent short Echoes Through Stone is meant to evoke the feeling of labor and the touch that goes into the near-extinct art of stone carving through the roughness and tactility of 16mm.
- To find inspiration for these kinds of self directed projects Annie has a list of well-loved directors that they keep coming back to, including the work of Alice Rohrwacher, Agnès Varda, Wim Wenders and Robert Altman.
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