Meet Nice Groceries, the creatives shaking up the production agency model with the slow craft of analogue film

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News Source : Itsnicethat.com

News Summary

  • California-based creative production agency Nice Groceries turns one this month.
  • The team have headed up some incredible campaign work for brands like Patagonia and Salomon.
  • The agency’s independent short Echoes Through Stone is meant to evoke the feeling of labor and the touch that goes into the near-extinct art of stone carving through the roughness and tactility of 16mm.
  • To find inspiration for these kinds of self directed projects Annie has a list of well-loved directors that they keep coming back to, including the work of Alice Rohrwacher, Agnès Varda, Wim Wenders and Robert Altman.

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