Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story

Image for article Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
News Source : Digiday

News Summary

  • Liftoff Mobile raised $437 million in its initial public offering.
  • CEO Jeremy Bondy explains why the company decided to go public now.
  • Bondy says Liftoff is a pure-play, AI-driven performance engine for the app economy.
  • The firm is backed by a private equity firm Blackstone, and is based in New York, with offices in San Francisco and London.
  • The company has notched a “tenth consecutive quarter of growth,” Bondy said.

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