News Summary

• Coca-Cola is about to kick off a global agency review covering media, data and technology, triggering a tussle between Publicis Groupe and WPP.
• The review will settle (at least for now) which of the two prevailing holdco views on data a major advertiser buys into.
• Publicis has spent years building a proprietary data stack across Epsilon, Lotame, LiveRamp and its CoreAI operating system.
• WPP, on the other hand, will do the opposite.