News Summary

• Chris Hassell launched Ralph in 2010 wanting to make cool things and get paid for it.
• The way Hassell sees it, entertainment is the one part of the creative business that can’t be procured, optimized or automated.
• Elvis, the London creative agency, recently hired a head of entertainment specifically to navigate the shift.
• The shift has a knock-on effect inside the agency: how briefs get written, what a strategist’s job looks like and how much of a creative lead comes from inside the building versus outside it.