By the numbers Liftoffs IPO tests ad techs mettle on the public markets
News Source : Digiday
News Summary
- Liftoff Mobile’s initial public offering this week raised $437 million, representing a stock flotation price of $23 per share.
- In Q1, Liftoff generated $205.6 million in revenue, driven predominantly by its Cortex AI model — up from $149 million 12 months prior.
- Whether investors treat it as another AI-powered performance platform — or simply a disciplined but narrower mobile advertising company — will help set the tone for the next wave of ad tech listings.
Liftoff Mobiles initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public markets appetite for ad tech.
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