Reels Is Shaping Indias VideoFirst Future Across Gen Z, Women & Bharat

Image for article Reels Is Shaping Indias VideoFirst Future Across Gen Z, Women & Bharat
News Source : Fb.com

News Summary

  • India’s video story is no longer defined by metros.
  • Today, daily engagement spans cities, towns, and villages alike, signalling a new phase of truly nationwide digital behaviour.
  • New insights from Meta-commissioned studies by IPSOS show that video has become the default mode of content consumption across the country.
  • At least 97% of surveyed users in India now watch videos on our platforms daily.
  • Daily video engagement is now nearly identical across urban India (98%) and rural India (94%)
Indias video story is no longer defined by metros. Today, daily engagement spans cities, towns, and villages alike, signalling a new phase of truly nationwide digital behaviour.

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