News Summary

• AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros.
• Discovery are combining their linear TV and streaming inventory for ad sales.
• “We really believe in fluidity this year to maximize the delivery of whether it’s a traditional linear campaign or a converged campaign,” said Evan Adlman, evp of commercial sales and revenue operations at AMC Global Media.
• The rise of streaming, the popularity of programmatic and the development of data-driven linear have combined to create new go-to-market approaches.