News Summary

• The number of the week is negative 14%.
• That is the latest drop in inbound international tourism to the United States of America.
• Seth explains why social commerce is moving beyond inspiration and into direct travel transactions.
• They also break down new Skift reporting on the growing pressure facing hotel owners as major brands continue expanding power through franchise agreements.
• The episode also explores the rise of women’s sports as a live tourism driver, the future of creator-led travel commerce, and what all of this says about where the travel industry is heading next.