Why a 53yearold travel brand is going back to guerrilla print Lonely Planet on its pocketsized zine, Artifact
News Source : Itsnicethat.com
News Summary
- Lonely Planet is sticking close to its roots with a new print offshoot.
- Artifact is a zine that seeks to connect us with what it truly means to escape.
- A collection of essays and guidance shaped by how and why we travel.
- The idea for this new print project was initiated by a small group across Lonely Planet’s editorial, design and photography teams that came together to “carve out space for more experimental, creative work”, says principal visual designer Matthew Johnston.
Lonely Planet has a rich and recognisable design legacy, principal visual designer Matthew Johnston tells Its Nice That, from the original tightlykerned wordmark to old guidebooks with bold sansser [+1117 chars]
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