LinkedIn wants to host thousands of events a year as part of its bet on creators

Image for article LinkedIn wants to host thousands of events a year as part of its bet on creators
News Source : Business Insider

News Summary

  • LinkedIn is planning to launch events featuring creators in the second half of this year.
  • Over time, it wants to host as many as 4,000 events a year featuring creators.
  • The push into events is part of LinkedIn's broader strategy to compete with YouTube, Patreon, and other platforms to court creators.
  • It also comes as LinkedIn cuts its workforce, laying off an undisclosed number of employees on Wednesday, CEO Daniel Shapero wrote in a memo to staff.
  • It wants to move toward content featuring instructors that allows them to "license and monetize their teachings directly on LinkedIn"
LinkedIn wants to host more creatorled events over the next year.Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty ImagesLinkedIn is planning to lean into the creatorled ev [+3490 chars]

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