News Summary

• This guide walks you through everything from choosing platforms to building a strategy that sticks.
• You've got plenty of platforms to choose from, and just as many tools to help you manage it all without losing your mind.
• Facebook is still the biggest social network out there, with over 3 billion people logging in at least once a month.
• Here’s a high-level explainer, plus a breakdown of the demographics of the most popular social media marketing platforms to guide you.
• We've rounded up over 20 in our guide to the top social media sites — but don't let that overwhelm you.