Image AI models now drive app growth, beating chatbot upgrades | TechCrunch
News Source : TechCrunch
News Summary
- ChatGPT and Gemini each added tens of millions of new downloads after releasing their respective image models.
- For Google’s Gemini, the release of its image model Nano Banana drove an additional 22+ million downloads in the 28 days following the introduction of the Gemini 2.5 Flash image model last August.
- Still, the report cautioned, additional downloads don’t always translate into increased mobile revenue.
- Instead, new image model releases give people a reason to install the app and try out its improved image-generation capabilities.
Image model releases are driving growth for AI mobile apps, generating 6.5 times more downloads than traditional model updates, according to a new report from app intelligence provider Appfigures.T [+2903 chars]
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