BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe
News Source : Financial Post
News Summary
- The 12-month Deal Also Includes Seasonal Festival Support in London and a Permanent Live Venue.Starting immediately, taps at Underbelly Boulevard Soho, which hosts award-winning UK live performances, have been switched over to BrewDog favourites, including Lost Lager, Wingman, Cold Beer, and Punk AF.
- Activation will include a full branded BrewDog bar at Bristo Square, as well as all other bars within the venue serving BrewDog lagers and alcohol-free options on draught.
The partnership will be supported by a full social media plan to drive awareness and traffic to these exciting venues and events throughout the year.About BrewDogBrewDog has always had one missio [+5048 chars]
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