BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe

Image for article BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe
News Source : Financial Post

News Summary

  • The 12-month Deal Also Includes Seasonal Festival Support in London and a Permanent Live Venue.Starting immediately, taps at Underbelly Boulevard Soho, which hosts award-winning UK live performances, have been switched over to BrewDog favourites, including Lost Lager, Wingman, Cold Beer, and Punk AF.
  • Activation will include a full branded BrewDog bar at Bristo Square, as well as all other bars within the venue serving BrewDog lagers and alcohol-free options on draught.
The partnership will be supported by a full social media plan to drive awareness and traffic to these exciting venues and events throughout the year.About BrewDogBrewDog has always had one missio [+5048 chars]

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