News Summary

• Elon Musk's X is trying to woo back advertisers with a rebuilt, AI-powered ads platform.
• The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels.
• Now, X is hoping to juice that growth further with a new ad platform.
• According to X, it has begun a “phased rollout” of the new platform, which it claims will have more modern “retrieval and ranking systems,” powered by AI.