Dont Expect Product Placement in GTA 6 the CEO of TakeTwo Says It Wont Do Real World Brand Partnerships Because All the Brands Are Made Up
News Source : IGN
News Summary
- Take-Two CEO Strauss Zelnick ruled out the possibility of brand partnerships in GTA 6.
- Zelnick: “We don't have, for example, we're not even at risk of doing brand partnerships because all the brands are made up.
- And I think that keeps us pure.” Zelnick stressed that GTA isn’t the same as it is in 2K’s hugely successful NBA series, because brands “naturally exist” within the NBA in the real world.
Grand Theft Auto 6 is poised to become the biggest entertainment launch of alltime, potentially even the bestselling game ever. So youd think there would be a huge opportunity for Rockstar Games an [+2724 chars]
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