News Summary

• Elon Musk's X is trying to woo back advertisers with a rebuilt, AI-powered ads platform.
• The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels, including AI and subscriptions.
• New platform will have more modern “retrieval and ranking systems,” powered by AI.
• These changes are meant to make it easier for marketers to create targeted campaigns that they can control.