Apple has given up on Vision Pro, report claims costly price and weight behind purported failure, but the company continues to hire into its Vision Production Group
News Source : Tom's Hardware UK
News Summary
- The Vision Pro failed to garner the popularity typically seen with Apple products, reportedly selling only around 600,000 units.
- There were initial reports dating back to 2024 that Apple was winding down production of the Vision Pro.
- However, the company released an updated version in late October 2025, featuring a faster M5 chip.
- Apple reportedly received an unusually high percentage of returns, far exceeding those of any other modern Apple product.
- What’s highly plausible is that the company may be developing smart glasses, a lighter, more streamlined AR offering that is still years away from consumer release.
After failing to reignite interest in the Vision Pro with the release of the M5 model, Macrumorsreports that Apple may have just about given up on the product. Initially launched on February 2, 2024, [+3058 chars]
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