News Summary

• The IDEO IQ surveyed 266 leaders in product and innovation roles at 100 of the world’s largest companies across the Media & Technology, Healthcare, and Consumer Goods sectors.
• The report is the first of its kind to draw a direct line between how companies operate internally and their financial performance.
• Companies that excel at both Perspective and Experimentation are more likely to report that AI is improving customer outcomes (52%).
• They are also more Likely to report using AI to support profit growth (28% compared to a 16% baseline).