World Rugby, IMG Strike Partnership to Accelerate U.S., Global Growth
News Source : Hollywood Reporter
News Summary
- IMG will help World Rugby “shape a media and market strategy designed to deliver long-term impact” Financial terms of the agreement weren’t disclosed.
- “The United States is a strategically important market for rugby, representing one of the sport’s most significant opportunities for new audiences, value, and commercial growth,” the partners said.
- World Rugby CEO Alan Gilpin: “This strategic partnership with IMG is a major step forward in delivering our bold ambitions for rugby in the United States”
Rugby is ready for a global sports spurt! World Rugby and global sports marketing agency IMG unveiled on Thursday that they have struck a longterm media rights partnership to further accelerate rug [+2255 chars]
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