News Summary

• Strauss Zelnick: "Our job is to charge way way way less of the value delivery" Rumours suggest GTA 6 will cost more than $70 in the USA.
• Zelnick has previously argued in investor calls that video game prices are "very, very low" for what they offer, but that "our strategy here is to deliver much more value than what we charge consumers" GTA 6's pricing is of wider interest because it might set a precedent for game publishers at large hiking prices.
• Among others, Baldur's Gate 3 publishing director Michael Douse has suggested that GTA 6 has the "clout" to normalise a $100 price tag.