News Summary

• Prestige Group is preparing to launch a premium senior living brand, entering a fast-growing real estate segment.
• The developer has identified land parcels in Bengaluru for its first projects, with an inaugural development likely in north Bengaluru.
• Prestige is also setting up a dedicated senior living vertical and has hired experienced professionals to lead the business.
• A joint report by JLL and the Association of Senior Living India projects the sector to grow 300% to $7.7 billion by 2030.
• Current penetration remains low at about 1.3%, or roughly 20,000 units, compared with more than 6% in markets such as the US and Australia.