The CW Teams With ESPN & Roku In Streaming Partnerships Unveiled During Upfront Push

Image for article The CW Teams With ESPN & Roku In Streaming Partnerships Unveiled During Upfront Push
News Source : Deadline

News Summary

  • The CW has set novel streaming partnerships with ESPN and Roku.
  • Under the deals, the broadcast network will make its 800 hours of annual sports programming available on ESPN’s app and also put its entertainment titles on the Roku Channel the day after linear premiere.
  • The announcements were made Wednesday as The CW got set to deliver its upfront presentation to advertisers.
  • Nexstar Media Group acquired 75% of The CW in 2022, a majority stake that has recently grown to 81%.
  • Paramount and Warner Bros.
  • Discovery share the remaining minority portion.
The CW has set novel streaming partnerships with ESPN and Roku, expanding its programming footprint in exchange for access to entertainment fare and live sports.Under the deals, the broadcast netwo [+4432 chars]

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