We analyzed billions of web visits How AI is reshaping traffic channels
News Source : Semrush.com
News Summary
- We analyzed billions of web visits across over 50,000 websites and 17 industries.
- AI traffic grew 66% in 2025 and outpaced every other channel, but it still makes up less than 0.15% of total visits.
- Meanwhile, organic traffic declined across most industries we analyzed.
- To stay competitive, teams need to look beyond organic search, test new acquisition channels, and double down on the ones that drive conversions, pipeline, and revenue, not just traffic.
- Google AI Mode is growing faster than any other channel.
Web traffic is being reshuffled in the AI era.But how exactly is the channel mix changing and where is traffic going? To find out, we analyzed billions of web visits across over 50,000 websites an [+10291 chars]
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