Apples longtime CEO sat out the crypto revolution. His successor should choose a different path
News Source : Fortune
News Summary
- During his 15 years as the head of Apple, Tim Cook grew the company’s market cap from $350 billion to $4 trillion.
- What he didn’t do was build products.
- During his tenure, his company became a massive player in payments and banking, notably with Apple Wallet and the Apple Card.
- It remains to be seen if anything will change under Cook's successor, John Ternus, who has a reputation as a decisive, product-first executive.
- The power of crypto lies in its decentralized nature, and its success has never been—or should be—tied to a giant corporation.
Its been quite a run for Tim Cook. During his 15 years as the head of Apple, Cook grew the companys market cap from $350 billion to $4 trillion and cemented its status as one of the most dominant and [+4443 chars]
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