News Summary

• Goodway Group has partnered with Optable to bring agentic advertising capabilities to the connected commerce ecosystem.
• Goodway Group is defining a new operating model for connected commerce, where data, media, and activation are unified into a single, outcome-driven system.
• By connecting conversion data directly into planning and activation workflows, the partnership enables more precise targeting, faster decision-making, and stronger performance.
• This direct connection between commerce data and activation enables closed-loop measurement and more accountable media tied to real business outcomes.