News Summary

• Stella Artois’ new World Cup ad goes all-in on the notion that the global soccer tournament is best experienced in a crowd of friends and happy strangers.
• Out-of-home viewers accounted for more than 30% of last summer’s Gold Cup final deliveries, and the ratio for key World Cup matches is expected to play in the same ballpark.
• Fox and Telemundo together are expected to rake in as much as $850 million in ad spend, up from their combined haul of $384.3 million eight years ago.