News Summary

• PepsiCo unveils new drinks, powders, and packaging that play up Gatorade's scientific roots.
• The move comes as some 150 rivals have flooded the category since 2020.
• The revamp includes ditching artificial dyes in its three top flavors, expanding its fast-growing powder business, and launching "Gatorlyte Longer Lasting" Analyst Howard Telford says the brand now has to prove it can grow in zero- and low-sugar drinks and customizable formats.