News Summary

• The Young Vic in London has unveiled a new brand positioning and identity.
• It was created in close collaboration with the theatre’s artistic director, Nadia Fall, and her leadership team.
• The new logo features a distorted wordmark, featuring motion blur at the edges.
• This symbol of the theatre can also be seen in actual motion, where it is subtly animated to give the effect of a shift in perspective.
• In terms of colour, yellow remains key for the Young Vic brand, but is accompanied by a secondary palette of red, white and brown.
• These carefully-chosen hues allow for punchier moments across the identity, whilst retaining a refined look overall.