Disney Abandons the Disney Store, Starts Selling Merch on TikTok

Image for article Disney Abandons the Disney Store, Starts Selling Merch on TikTok
News Source : Inside the Magic

News Summary

  • The Disney Store once served as the retail arm of The Walt Disney Company, offering merchandise tied to its biggest films and characters.
  • But in recent years, its prominence has waned.
  • This week, the Disney Store unveiled a collection of plushies and keychains inspired by The Muppets.
  • The lineup includes items inspired by the likes of Kermit the Frog, Miss Piggy, and Gonzo.
  • This follows Disney’s first-ever TikTok Shop drop in November, when it launched the exclusive limited-edition Disney x F1 collection on the short-form video platform.
The Disney Store once served as the retail arm of The Walt Disney Company, offering merchandise tied to its biggest films and characters. Locations appeared in shopping centers around the world durin [+3906 chars]

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