It didnt feel like Xbox Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand reset
_PG3QyDU.jpg?width=1200&height=630&fit=crop&enable=upscale&auto=webp)
News Source : Eurogamer.net
News Summary
- Microsoft has confirmed its controversial This is an Xbox ad campaign has been'retired' The company has attributed the decision to new gaming boss Asha Sharma.
- Sharma promised to "celebrate our roots with a renewed commitment to Xbox starting with console which has shaped who we are" She also promised "not to chase short-term efficiency or flood our ecosystem with soulless AI slop" Microsoft is currently working on its next generation Xbox console, codename Project Helix.
- Developer kits for the new machine aren't expected to go out until next year.
Weeks after keeneyed internet observers began noticing Microsofts controversial This is an Xbox ad campaign had seemingly been yanked, the company has confirmed its demise, attributing the decision [+1952 chars]
Never miss a story from us, subscribe to our newsletter