What the NetflixWarner Music Deal Really Means for Artists and Brands

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News Source : Adweek

News Summary

  • Netflix has signed a deal with Warner Music Group.
  • The deal grants Netflix multi-year, first-look privileges on documentary series and films.
  • Music docs have boomed in recent years with no signs of abating.
  • A premium doc gives an artist the chance to deepen their story, reach audiences beyond their existing fanbase, and shape how their work is understood at a bigger cultural scale.
  • The best documentaries don’t just talk about an artist’s canon, they contribute to it.
Many will have done a double take recently after seeing the words Netflix, Warner, and deal in a headline together. But rather than a lastgasp plot twist in the streamers bidding war with Par [+5150 chars]

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