News Summary

• AI systems are only as precise as the directions and context they’re given.
• To get the most out of your AI models at work, it’s less about having the smartest model, and more about the context you provide.
• With marketing data and business data in the same enterprise environment, you can move beyond dashboards and into real machine learning workflows much faster than most teams expect.
• For your marketing and business goals to be successful, without exposing your competitive edge, you need to bring the model to your secure data.