OpenAI Killed Sora. Creatives Had Already Moved On

Image for article OpenAI Killed Sora. Creatives Had Already Moved On
News Source : Adweek

News Summary

  • OpenAI pulled the plug on its viral video platform Sora earlier this week.
  • For many in the creative industry, the shift has been less about abandoning AI video and more about redefining where it actually adds value.
  • OpenAI’s release of Sora in 2024 rattled the entertainment industry, where concerns quickly mounted that its ability to generate high-quality video from text could displace human creators.
  • The company doubled down last year with an updated version that produced more realistic footage, added audio capabilities and improved physics.
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