Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio

Image for article Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio
News Source : Financial Post

News Summary

  • Molson Coors Beverage Company announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails.
  • Monaco is a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that’s ready when you are.
  • Sold in over 70,000 retail locations across the U.S., Monaco shows up particularly strongly in convenience stores.
  • Molson Coors sees significant opportunity to further scale Monaco, including through increased marketing support and expansion through chain retailers.
Founded in 2012, Monaco stands as the #1 independently owned readytodrink (RTD) singles cocktail brand in the U.S.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest n [+9413 chars]

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