End of an era MTV pulling plug on global music channels

Image for article End of an era MTV pulling plug on global music channels
News Source : Citizen.digital

News Summary

  • MTV Music, MTV Hits and its 80s and 90s music shows will be shut down in the UK and other European countries in the coming months.
  • The music channels will stop broadcasting at the end of the year in France, Germany, Poland, Australia and Brazil as well, according to various media reports.
  • The rise of digital streaming platforms like YouTube and TikTok has "completely refigured how we engage with music and images," says Kirsty Fairclough, a professor of screen studies.
MTV kickstarted a new era of music and pop culture in 1981, when it went on air for the first time, emblematically playing Video Killed the Radio Star as its debut music video.More than four dec [+4350 chars]

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