NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge

Image for article NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
News Source : Financial Post

News Summary

  • NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program.
  • Badging signals advanced proficiency in media analytics, ensuring state-of-the-art MMM measurement for marketers around the world.
  • NIQ can help advertisers measure the full funnel impact of their marketing campaigns on TikTok and TikTok Shop, enabling them to optimize strategies based on data-driven insights that look beyond last click attribution.
Recognition underscores NIQs leadership in delivering advanced analytics and fullfunnel outcomes measurement on TikTok.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the late [+5436 chars]

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