News Summary

• 20 years ago this week, Microsoft launched the Xbox 360.
• In this period, you had an aggressive Xbox making moves in the region.
• Developers were courted as they always are, but it's crucial that in this time period much of that courting came to consummation.
• Xbox was able to successfully leverage the 360's head start over PS3 to secure optically valuable 'defacto' exclusives.
• With its PC-like development environment and a clearly thriving Japanese development relations department, the 360 also quietly became a default platform for stranger, more niche Japanese offerings that for a long time had largely been banished to PC.