News Summary

• This week, Netflix opened its first so-called Netflix House in King of Prussia mall.
• It's a hub for fans to explore immersive experiences based on Netflix shows.
• The second location, in Dallas’ Galleria mega-mall, will follow in December.
• Netflix has worked hard to make its event feel like a party, an event, a monument to entertainment’s self-indulgence.
• It has been careful to blurring the line between self- consumption and the shared interest of an audience.