News Summary

• Aldi’s brown bread loafs will be reduced to 95c, while the white ‘Mega-Toast’ will cost 99c.
• The price of ‘Simply Both’ sliced pan and white half-loaf sliced pan will both be reduced by 4c, to €1.05 and 75c.
• Last month, the German discounter cut the price of its own-brand milk by 10c, prompting rivals to match its reductions.
• A response from Dunnes Stores, SuperValu and Tesco is expected.