News Summary

• The Haunted Fanta Factory Live Experience is an immersive installation for the brand's Halloween campaign.
• Through a simple yet clever storyline, Fanta expertly weaved its products into the experience, from taste testing to discovering'secret recipe' files.
• Despite its Fanta factory setting, the immersive installation triumphed in its ability to be enjoyed outside of a branding context.
• Fanta shines during the spooky season because it wants to create a genuinely fun, tangible experience, rather than an easy marketing opportunity.